ps pain

3 Steps to Mine for Anticipatory Pain

3 Steps to Mine for Anticipatory Pain

Part 2 of the series on Pain. When our clients come to us with immediate pains, it presents an opportunity for us to mine deeper to find out their big anticipatory pains. Forming an agreement that bigger pains exist, correlating anticipatory pains to their immediate hurt, and building a solution that address the short-term first will help you build the trust needed for your clients to come to you with their biggest business problems.