What happens when we start giving away our work for free? Clients get the wrong idea of the value we bring to our table, commitment takes a hit, and our internal teams start asking questions on how we're contributing to our organization. We look at 3 reasons why we shouldn't be giving away our work, and a tactic to assign value without assigning cost.
What are the reasons why some projects stay on track while others derail? We look at a couple of factors outside our influence (lack of options and the fear of missing out), and one strategy we can all use (alignment with our client's business roadmaps) to ensure our projects always keep moving forward.
Part 2 of the series on Pain. When our clients come to us with immediate pains, it presents an opportunity for us to mine deeper to find out their big anticipatory pains. Forming an agreement that bigger pains exist, correlating anticipatory pains to their immediate hurt, and building a solution that address the short-term first will help you build the trust needed for your clients to come to you with their biggest business problems.